ABOUT GOAT SPORTS

GOAT Sports operates the Training Boutique, a physical facility located in Stockholm that offers on-site and online personal coaching. This division is also responsible for creating content for our software platforms and developing the competencies that enhance our products and services.

Our team consists of experts in psychology and physiology, collaborating with leading external partners to provide comprehensive support to a diverse clientele. We serve the elderly, individuals with medical needs, fitness enthusiasts, elite athletes, and high-level amateurs.

We are dedicated to inspiring individuals who aspire to develop into strong and resilient persons, capable of meeting life's challenges. Positioned within the health and lifestyle industry, we aim to improve global well-being and view ourselves as a complement to other market players. We encourage more brands to engage in proactive health initiatives, not only through our software and services but also through broader industry collaboration and independent efforts.

Our vision is to transform Earth into a healthier place to live. Our mission is to make a positive impact and inspire others to contribute, fostering global health improvement through proactive measures. Recognizing the vastness of the world's population, we understand that this is a shared responsibility.

To implement this, we have created our three core pillars—Persona, Physique, and Competence—which encompass various life aspects that we have structured to facilitate individual development. We emphasize self-awareness and reflection to help individuals understand their current state.

Within our app, users can access features related to these pillars, including habit tracking, workout sessions, meal planning, competence-building quizzes, and self-reflection tools.

Additionally, we have established GOAT Charity, an organization focused on health, training, and lifestyle, aiming to create a healthier world. Through charitable events and initiatives, we support research on Alzheimer's disease, among other causes.

Through our services and initiatives, we strive to be a positive force in the health and lifestyle sector, collaborating with other entities to work towards a healthier world.